Hulu
All your favorite TV shows in one place. Allocating 350MM USD to paid media, the streaming platform required an integrated strategy to launch Hulu + Live TV. We executed a national campaign deploying a mix of traditional and digital tactics to build awareness and encourage trial. The activation earned 2017 Adweek Media Plan of the Year.
Metadata
Year: 2017 Agency: Universal McCann Location: Los Angeles, CA Type: Strategy, Analytics