Hulu
All your favorite TV shows in one place. Allocating 350MM USD to paid media, the streaming platform needed an integrated plan to launch Hulu + Live TV. We activated a national campaign utilizing a mix of traditional and digital media to raise awareness and encourage trial. The strategy earned 2017 Adweek Media Plan of the Year.
Metadata
Year: 2017 Agency: Universal McCann Location: Los Angeles, CA Type: Strategy, Analytics