Fuel Cafe
Melding killer coffee with a renowned motorcycle legacy, Fuel Cafe is a full-service bar and restaurant located in Milwaukee, WI. The project required strategic direction and packaging design to support a local product launch. We developed an iconic identity signifying honor, loyalty, and freedom—opting for a singular color palette and monospaced typography to reinforce a mechanical aesthetic.
Metadata
Year: 2019 Agency: New Ink Media Co. Location: Milwaukee, WI Type: Design, Packaging